We are a niche consultancy working in the for-profit and non-profit sectors. We specialise in getting the components right, and tying it all together.
What are you after? Is being okay enough? Or do you want to improve? Or even (go on, push the boat out) excel?
Is your governance as good as it could be? Is your Risk Management as good as it could be? Is your fundraising as good as it could be? Are you achieving your purpose as well as you could be - and on what basis do you judge that?
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Strategy
Strategy threads through everything.
It is everywhere. From the entire business to marketing, from a marketing campaign to constructing a landing page, from an entire email campaign to a single email.
You need to get your strategy right.
How good is your marketing strategy? Really.
Consider: How many ways are you getting customers? For example, are you using:
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Google Ads
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Referrals
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Website conversion optimization
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Re-targeting / remarketing
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Direct mail (etc)
After getting customers, what are you doing with them? Just selling them one thing once? Or do you:
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send regular e-mails to your customers?
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proactively ask for referrals and do you reward your customers for referrals?
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split-test pages on your website to get the highest conversion rates?
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split-test e-mail campaigns to get the highest open rates? (etc)
All of this is marketing strategy. Doing a bit of this, and a bit of that because a chap at the pub said so is not good enough. Maybe it is when times are easy. But when times are tight … no. You need a solid marketing strategy, and a solid plan of action. You need to know why you are doing what you are doing.
Copywriting
The right words matter.
From website copy to email campaigns, from blogs to SM content, from whitepapers to tender bids. You need to get your words right - and for the right reasons.
Copywriting is all about words, and this is what we do. Words form the basis of marketing, of communication, of expressing ideas and needs. A business runs on words.
At its heart, marketing is a "people thing". It is a "communication thing". You have to get your communication right, and your words right. Your copy needs to be accessible and compelling. A brilliant piece of writing in a language no-one understands, or on a subject that no-one cares about is simply not effective. A good copywriter needs to understand how people think. They need to understand how marketing works and how all the component pieces fit together and support each other. How any one component will effect the components around it, and in turn be affected by each of those other components. A good copywriter needs to understand every piece of an effective sales-funnel. A good copywriter needs to be a marketer.
You could say - copywriting is marketing. Throughout marketing, the right words matter. Get your words wrong, and even if you are doing everything else right - it will drag you down. You need to get your words right.
For examples, see Resources
What we do
Tender Writing
When the public sector and other larger entities want to buy in goods or services, they issue an Invitation To Tender (ITT). Then interested companies, big or small, write a tender (or bid) in response to that invitation and bid for the work. This is the process of procurement.
Annual public sector procurement across the UK was valued at £379 billion last year. This translates into somewhere over 50,000 contract opportunities a year. This is for anything - from goods like stationery and medicine, through to the construction of schools and roads, the daily delivery of back-office functions such as information technology, and front-line services such as probation or social care. If this is where your bread and butter lies, you need to be able to submit high quality, compelling tenders. We can help craft a high quality, compelling tender for you. It doesn't happen by accident.
You can read more on how we approach crafting a tender. and how we price our services.
From January 2021, Social Value in tenders has become much more significant. This is so much more than something along the lines of, “We’ll just give something to charity.” In larger tenders, you need to get this Social Value piece right. [Read more on Social Value]
Want to know more - call me.
Governance
Remember also, strategy does not exist by itself in a vacuum. Good strategy is inexorably linked to good governance. Usually, when a business starts, people dive in and 'do a bunch of stuff'. But you cannot continue doing whatever. As the business matures, and both the complexity of the various components and the complexity between those different component parts increases, the need for sound governance increases accordingly.
Like both strategy and words, governance threads its way through pretty much every facet of a business - and you need to get it right.
Remember also, the four steps of any successful business
» having a clear and achievable goal
» having a feasible strategy to achieve it
» creating an organisation appropriate to deliver
» having in place a reporting system to guide progress
Have you really nailed all four of these? Where do you stand on governance? Do stuff as it occurs to you? Or are you proactive about it and working to some governance framework?
Testimonials
"As much as I thought I did know about basic marketing, Dale came and blew it out the water. His guidance is strong and clear. He understood what I wanted to achieve and gave the most direct way to do so – of course, there is no straight line in marketing, and that never stopped Dale from plying me with information. How I can improve my stance. How I can better communicate with my clients. What does professional look like? I am a small business and don’t have a lot of manpower to spend on marketing, Dale's hands-on approach to educate me on the foundational tools to stick to, and how best to grow and maintain this growth was immeasurable."
>> Nigel Devenish, Track365
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