Example of an Instagram Post
Imagine an Instagram post you might do as a special offer, or a post to engage an audience and remind them what great pizza you do, or to guide them to a special offer purchase page...
We define a Keyword Trigger on your Instagram page, so that when a customer DMs the word "pizza" it triggers a predefined chatbot or sequence. When they DM you the word "offer" it triggers another different predefined chatbot with details of the offer.
Or you can trigger a chatbot when they comment on a post.
In this way, we can interact with the customer and lead them seamlessly into your business process. Good for them - good for you.
This is what "conversational commerce" is all about. How will you fit this into your marketing strategy?